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Kanye West’s Blueprint for How Brands Can ‘Raise the Palate’ of Customers
Steve Jurvetson/Flickr Kanye West knows what he likes. Just ask him. Or, don’t, but he’ll still tell you anyway. Have you ever heard about his disdain for water bottle service on flights or people...
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Your Brand Wrote a Clickbait Headline. You Won’t Believe What Happens Next.
Think of how the 1948 Presidential election would have been different if Buzzfeed and Upworthy existed back then. You’d have the newly elected Harry Truman holding up a copy of the Chicago Tribune, not...
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Is Your Content Marketing “That” Guy?
After reading Justin Locke’s comment on Harvard Business Review that content marketing is “a little like talking about the weather,” I thought I should be insulted. Is anyone flattered when an aspect...
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3 Lessons Content Marketers Can Learn from USA Today’s Digital Reboot
When USA Today first came out in 1982, establishment journalists were quick to criticize the paper, calling it shallow, brash, flashy, trivial, multicolored and gimmicky. They said USA Today was...
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A Cautionary Tale of Content Marketing Gone Long(-Form)
On a Tuesday morning in July, the Internet had to regain its collective balance following a rare shockwave — the kind that only reverberates after a publisher releases a single, 33,000-word story. With...
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A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?
After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my “useless” folder (where Safari, Game Center, Compass...
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Derek Jeter: An Unlikely Media Mogul?
Last week, before the pinstriped pearly gates of retirement had even closed behind him, New York Yankees shortshop Derek Jeter had already announced where he would be taking his talents next – to the...
View ArticleHacks and Flacks Podcast Ep. 2: Kids These Days and Their Social Media
Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger,...
View ArticleHacks and Flacks Podcast: Many Strings to Your Bow
Is the Gigaom shutdown a harbinger of what’s to come for tech media outlets? Manny and Jim brought in March Communications CEO Martin Jones, who just celebrated March’s 10-year anniversary, to discuss...
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How Close to Extinction Are Online Comment Sections?
Do website comment sections serve any other purpose than being forums where people can fight anonymously? (Image via Creative Commons/PILLOW FIIIIGHT! by Kenny Louie under CC BY 2.0) We all know what...
View ArticleHacks and Flacks Podcast: A Tyranny of Clicks
Attracting attention on the Internet today is an artform. Sometimes, a compelling story alone isn’t enough to break through the noise. You may need a “clickbait” headline, a timely topic, and the right...
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Hacks and Flacks Podcast: Very Little Scotch Tape in Sausage
So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development. Step 1 was to meet with drew...
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Hacks and Flacks Podcast: They Call It The Bookternet
It’s like a success story you’d read in a business book. Less than four years after launching your startup, you’ve built a dedicated community of supporters, expanded well beyond your core product...
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Hacks and Flacks Podcast: Air Force Ones In Mint Green
The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did...
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